They have achieved that time and time once again for the duration of their operate to grow to be the largest promoting watch firm on the planet. This was not a fight which was won easily. Initially they had been competing against two US large providers in Timex and Bulova. Yet, a well-known Japanese brand name known as Seiko had currently created really a splash within the US market place with superior time pieces that troopers introduced again from the Vietnam War.Understanding they'd outstanding superior, Citizen attacked the US market using an unusual approach.
Rather than just trying to offer item, they developed partnership arrangements with quite a few in the significant nationwide jewelry shop chains. This was their method to obtain a compact industry discuss and also to show the consumer which they had been in it to get it! This program was profitable in establishing them being an up and coming manufacturer, but using case area from the aforementioned firms wasn't likely to be straightforward.For practically two a long time, the advertisements did not display any photos of their goods. They'd an outstanding sequence of advertisements that in contrast the accuracy of the Citizen time piece to the Atomic Clock in Boulder, Colorado. They promoted the sturdiness and in comparison their watches to Huge Ben.
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